Gross Profit, Current Assets, and Financial Statements

Hey there. Today was just a tough day at work. A tough week actually. I have been asked to follow a certain Major Department store that our sales team wants to pursue. I have looked over the financial statements and this company is just not profitable. Why would you want to invest in a company that is losing millions of dollars a quarter? I just don't understand that logic. I've spent the last 3 days spreading financial statements, reading their SEC reports, and typing up an extensive report on my findings. All for the best interest of the company that I work for. Yet, I feel as if my word means nothing, even though I have been labeled as "an integral and vital part of this organization". Instead of a good old pat in the back or a "good job", I get an Email from the president of sales stating that we're pursuing them anyways. lol Yeah... Just like that... 3 days of hard work, all for it to be flushed down by a simple Email. *sigh* The life of a credit analyst is never easy... Later.